First impressions with a potential customer is key to creating a profitable relationship. One desires to show business value and help a potential customer understand and remember what your organization does best. When they are in need of the products or services you provide, they know who to call. Getting potential clients' attention can be a challenge. In the coming year, consider adding two tools to your marketing toolbox.
In the "meat space" world, creative leave behinds provide a great way to do this -- a physical object that you leave behind to help the prospect remember you and your company after an in-person sales call. Digital Leave Behind can be an online space where you can showcase products, design work, a portfolio of sorts.
Read more about this marketing tool (and another) that can improve your prospects with... prospects.