Thursday, February 2, 2012

Groundhogs, snakes and half-way through winter

To wisdom I call out, wisdom I invoke
Wisdom I embrace, wisdom that once spoke
in every wheeling star,
in every sturdy oak.
Show you face, again, Bridgit
Remove your shadow cloak!

Happy Imbolc, people! It's time to see if the groundhog (or snake) decides to stay warm-and-cozy, or if spring will arrive early. Imbolc is an Irish holiday ("Oimelc" - ewe’s milk), the precursor to the end of winter when the ewes are nursing their newly born lambs. Spring and the planting season are right around the corner. To the Romans, Imbolc is halfway between the Winter Solstice and the Spring Equinox (Lupercalia). Thong-clad men ran through the city, whacking people with bits of hide -- those struck were fortunate indeed. This is one of the few Roman celebrations that is not associated with a particular temple or deity. Instead, it focuses on the founding of the city of Rome, by twins Romulus and Remus, who were suckled by a she-wolf.

It's my goal to get out and encourage people to fully embrace technology and to completely integrate it though-out every aspect of business: from marketing, to how you work with and interact with clients and other stakeholders, to how you manage your business.

Mobile platforms (specifically, iPhone/iPad) enable you to integrate and take advantage of all the benefits that today’s technologies have to offer:  virtual events and social media, data management with cloud computing and any other aspect of technology that will help increase efficiency, productivity, and profitability. 

At this, the mid-point of the winter of 2012, choose mobile technology because this will be a ‘game-changing’ year for how business is conducted -- mobile is having significant impact on the way we live and the way we interact. 

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