How did a 75-year old actor from Star Trek become a social media juggernaut? Why does everything he posts spread like wildfire across the ether, with tens or even hundreds of thousands of likes and shares? And what can other sites, celebrities and companies do to attain his stratospheric engagement levels, which hover or top 100 percent while theirs languish in the single digits?Takei is a proponent of gay rights, active in politics, and has won several awards and accolades in his work on human rights and Japanese–American relations, including his work with the Japanese American National Museum. His story as an young internee in the shameful WWII camps in the U.S. is worthy in its own right.
Wednesday, December 5, 2012
Never too early for Xmas gift ideas...
George Takei is, in a word, awesome. His new book, Oh Myyy! (There goes the Internet), is his take on a late middle-aged man embracing with the internet. Of course, this former Star Trek star is, fundamentally, a geek, so we should expect he'd be comfortable in the new media world. From the Amazon description,