Disruptive brainstorming is a technique to apply constraints to creative thinking using a fast paced, high energy approach – to achieve better ideas, more quickly.
1. Preparation – For teams working remotely, establish a collaborative document using tools like Trello or Confluence and have Disrupt cards ready for sharing.
In face-to-face settings, use a whiteboard or large paper along with sticky notes and markers. Bring printed Disrupt cards. (15 minutes)
Clearly define the brainstorming topic.
Prepare a document with relevant research, sharing it with the team a few days before the session.
✏️Tip: Select a Topic
Identify a problem, a process for improvement, or an issue impacting customers.
2. Introduction – At the beginning of the meeting, communicate to the team:Objective: Generate a maximum number of ideas.
Emphasize the importance of an open-minded approach and validate all ideas.
Clarify that the focus is on idea generation, not judgment.
Highlight that the meeting aims to produce actionable ideas. (5 minutes)
3. Brainstorming – Divide the team into two groups for multiple rounds of brainstorming.
If the session is virtual, use the breakout room feature in video conferencing.
Set a 10-minute timer for free-flowing brainstorming.
Ideas are added one by one to the chosen platform (template, whiteboard, or sticky notes), with discussions for each idea as it's contributed.(10 minutes)
4. Evaluation – Reassemble the teams; have each team evaluate and remove ideas from the other team's board. Focus on eliminating ideas that appear unattainable, unsupported, or unrelated to the main objective. This step involves a generous trimming of ideas to make room for new and potentially more viable ones. (10 minutes)