Saturday, August 3, 2013

Privacy in the post-PRISM Age

Germany's Chancellor Angela Merkel has given her backing to proposed European privacy regulations and demanded that US firms should meet German privacy rules. Merkel's stance comes as US firms lobby against strict EU privacy proposals — but also follows revelations from Edward Snowden through German newspaper Der Spiegel, that the German authorities are helping the NSA spy on German citizens.

Update: NPR reports Germany canceled a Cold War-era surveillance pact with the United States and Britain on Friday in response to revelations by National Security Agency leaker Edward Snowden about those countries' alleged electronic eavesdropping operations.

Is Your Organization, well, Huggable?

The Japanese have a way with cute -- think Hello Kitty cute. Culturally, that works not just appealing to children, but as an overall marketing/communications strategy. Think about how Japan has leveraged brand characters, such as the cat. This has not been seen much outside of Muffy in the Netherlands or the Simpsons -- extending a character from the non-brand cultural space, turning it into an artifact that simultaneously signifies and does not signify a brand.

But does "cute" work elsewhere?

In a study by Rebecca Dyer, a graduate student at Yale, showed that people actually are more aggressive when they are confronted with cuteness. In the study, 90 men and women were invited to watch a slide show. Some were shown a funny slide show, others a neutral slide show, and a third group watched a cute slide show. They were instructed to pop bubbles on the bubble wrap, as many or as little as they wanted just as long as they were engaging in some form of motion. The results showed that the group that watched the cute video popped 120 bubbles while those that viewed the funny and neutral slide show only popped 80 and 100 respectively.

The research interprets this “aggressive” behavior as normal, that the cute images make us want to care for the creature (cute puppy, wide-eyed baby). Then, because we can’t, we react in a negative way with aggression. It does not seem Dyer is not suggesting that if we see a cute baby we are going to sock it in the face because we can’t take it home; she is describing a phenomenon that explains why we are so taken by child-like images.

Psychology Today examines a similar affect of cute on the brain. The study concludes that cute babies’ photos elicit a response in our brain that is different than when shown a picture of an adult, whether we are male or female. Cute is cute and it all make us want to take care of the cute thing. Women, the study says, respond more intensely to pictures of their own babies and children.

When making a purchase, many Japanese take a holistic approach to a product and its presentation. Also, they may be more concerned how the purchase will affect their individual and group identities. It is possible a Japanese consumer may want to feel secure about their purchase and seek to minimize uncertainty. An understanding of the social-cultural underpinnings of these strategies will help foreign firms compete in Japan, but may also help other organizations the U.S. and E.U. with breaking down barriers to serve customers better.

Mobile + Cloud = Results for the VA

"Mobile applications themselves will be local to the device, not cloud-based," said Jerry Ambrosh, FirstView's Senior Vice President, Health Solutions. "The Cloud Computing Environment is being used to support the VA's Mobile Device Management (MDM) solution, a Mobile Application Environment (MAE) for development, and an Internal and External App Store."

Mobile app developers will be able to access a cloud-based Veterans Health Administration's benefits system, he added.

http://gov.aol.com/2012/11/21/va-leverages-cloud-develop-mobile-app-library/?icid=related3

More on Autonomous Vehicles -- the Robot Car of the Future Could Kill You

With autonomous vehicles such as the Google Car, there are potential benefits beyond reducing accidents and increasing traffic flow. We know that such cars could save time and fuel through more efficient driving and fewer traffic jams. There would be reduced accidents. And the technology could enable many groups — think, the elderly and handicapped — with the freedom of greater mobility. With BMW, Audi, Volvo, Mercedes and others hard at work on autonomous vehicles, we could see improvement in the environment by reducing greenhouse gases and pollution; and more.

Google’s driver-less cars are street-legal in three states, California, Florida, and Nevada. Eventually automated vehicles might be able to drive better, and more safely than you can -- a robot does not suffer from a drink driving problem, has no distracting texts to read, and has better reflexes.

Such technologies of course can benefit aerial vehicles, such as passenger plans and drones.

But this article in Wired explores some nuances of the ethical implications of robot cars.

On a narrow road, your robotic car detects an imminent head-on crash with a non-robotic vehicle — a school bus full of kids.... Your car, naturally, swerves to avoid the crash, sending it into a ditch or a tree and killing you in the process.

Ethical issues could also manifest as legal and policy choices. For instance, in certifying or licensing an autonomous car as safe for public roads, does it only need to pass the same driving test we’d give to a teenager — or should there be a higher standard, and why?

These kinds of questions will be addressed, by our legislature or by our courts.

Thursday, August 1, 2013

Technologists -- like DaVinci -- are as much artists as technicians

It seems every software project relies on a few talented individuals, people who know how to utilize their tools to craft often unique solutions. Leonardo DaVinci may perhaps be the consummate example of artist/engineer, devising incredible artifacts that are engineering marvels, but also artistic wonders.

Deep End's Paul Venezia writes,

You've probably come across colleagues who were extremely skilled at their jobs — system administrators who can bend a zsh shell to their every whim, or developers who can write lengthy functions that compile without a whimper the first time. You've probably also come across colleagues who were extremely talented — who could instantly visualize a new infrastructure addition and sketch it out to extreme detail on a whiteboard while they assembled it in their head, for example, or who could devise a new, elegant UI without breaking a sweat. The truly gifted among us exhibit both of those traits, but most fall into one category or another. There is a difference between skill and talent. Such is true in many vocations, of course, but IT can present a stark contrast between the two.

Paul writes more about the duality of the nature of todays's programmer. Of course, customer objectives can influence this -- if the architect chooses to let the developer decide how to solve a from problem, creativity can flow. If the architect is already dictating specifics of the solution, then it is likely the developer is more craftsman. I'm of two minds on this: take the right approach for the unique situation, but apply repeatable processes to ensure quality.