Wednesday, October 31, 2012

Bicycles at Google, Apple Help Reduce Congestion, Pollution

It is not just an individual's efforts at Bike Commuting that make a difference -- organizations can step up and pave the way for less cars on the street, and more people-powered conveyance.
Bikes Make Life Better Co-Founder Amy Harcourt says, in a Fast Company article, "...we plan, design, and implement and support any kind of program related to bikes in an organizational setting." If a company is in need of bikes, Harcourt's company consults on the best model, options and branding. Yes, branding. Bikes can be about the organization's public image, after all.
Google is even into "version 2.0" of their bicycles, with a re-design.
The company got about three dozen designs, every thing from a BMX-style bike to a modern take on the old Penny-farthing high-wheel bike from the 19th century. It chose a far more conservative model -- something of a beach cruiser with coaster brakes and hand brakes. The steel bike comes with a basket and bell. And it features fenders to keep spray off cyclists' backs in the rain, and a case covering the chain to protect their clothes from grease.

Naturally, the bikes at Apple's Cuppertino campus are, well, minimalist and cool, and as Wired writes, "the bike is as well suited to its task as an iPad is to its own market." Read more at Fast Company...

1 comment:

  1. it is great post.He's a real master of chiaroscuro and I've been compared to him in that way. We both turned anonymous and marginal people into icons.
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