Monday, April 11, 2016

Emoji on Different Platforms -- Look Different, Can be Misinterpreted

A study by the GroupLens Research team at the University of Minnesota examines the variations between some popular emoji presentations and how they are perceived. The most widely misinterpreted is the “grinning face with smiling eyes” emoji, which—depending on the platform—can range from the rosy-cheeked cherubic face of glee to the anguished clenched-teeth look of constipation.

Comparing the differences in emoji across platforms is interesting. GroupLens researchers asked subjects to rate 22 anthropomorphic emoji from five platforms by sentiment, using a scale that ranged from strongly negative to strongly positive.

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