Consider two tools to enhance marketing in 2022

First impressions with a potential customer is key to creating a profitable relationship. One desires to show business value and help a potential customer understand and remember what your organization does best. When they are in need of the products or services you provide, they know who to call. Getting potential clients' attention can be a challenge. In the coming year, consider adding two tools to your marketing toolbox. 

In the "meat space" world, creative leave behinds provide a great way to do this -- a physical object that you leave behind to help the prospect remember you and your company after an in-person sales call. Digital Leave Behind can be an online space where you can showcase products, design work, a portfolio of sorts.

Read more about this marketing tool (and another) that can improve your prospects with... prospects.

With remote business and social distancing, now is the time to switch to e-signatures

Businesses are striving to continue to operate normally during the COVID-19 world-wide pandemic. With restrictions on physical meetings, with many businesses are now operating as much as possible remotely. This may raise the question: how to execute documents in these circumstances? Do you wonder whether it is possible to validly execute documents by electronic signature? The short answer is, electronic signatures can be validly used in many circumstances.

An electronic signature allows a person to electronically add a signature to an online contract. An electronic signature (or e-signature) is a digital version of the paper-based method of signing signatures, the person with the intent to sign simply electronically signs the document -- thus removing the necessity of handwritten signatures. It is often an image of a signature.

A digital signature is a different method of validating an online document. Encryption software is required. This involves electronic data, encrypted message and encryption protections. Whilst a digital signature can be grouped with the category of electronic signature, it uses algorithms to create a digital fingerprint or private key (or secret key) unique to your document.

Read more over at www.workbench.net...

Dislocation of the Workforce Known for Decades

Knowledge workers can work wherever is needed, as the communication infrastructure and information management systems support the workforce. Working from home (wherever that might be) is not limited to only when the weather kills your commute. With today’s internet, ever-evolving collaboration tools, and forward-thinking leaders, remote work is becoming the norm.

See this interview with the head of Intel, from 1981.

Productivity is enhanced. From a 2014 study, in which the travel website CTrip enabled a subset of  workers to work remotely on a regular basis, they then compared productivity to office-bound counterparts. With all other factors being equal, the remote workers ended up making 13.5 percent more calls than their comparable office workers. According to a 2016 survey of American remote workers, about 91 percent of people who work from home feel that they’re more productive than when they’re in an office.

Working remotely can make a worker more productive; according to studies, as long as the job is one that can be performed in such an environment, most people are more productive. Of course, raw productivity isn’t the only benefit. Having employees work from home can save businesses thousands of dollars per month (per employee) depending on office expenses, and could also raise employee morale, improving retention and collaboration. On top of that, remote workers take fewer sick days and less vacation time, giving them more work days overall.