How big a phenom is social media? For the short-attention-span, watch this video

Interesting video from a Dutch firm, Video Infographs, showing the major statistics for social media sites, including Facebook, Twitter, Foursquare, Youtube, LinkedIn and others. This paints a picture of how social media is expanding -- think of Youtube reaching 700 billion playbacks in the last 12 months! This is amazing, and, coupled with mobile browsing, I am convinced the untethering of the internet only spells good things...

Social media, is, ahem, already in the mainstream. And, let's face it, mobile platforms are the way people *want* to interact via this conduit. Sharing content via a mobile device (ok, let's just say it, iPhone or iPad) is a growing trend. Location-based interactions are increasingly the way to monetize or realize the potential of this model.