Monday, December 26, 2011

Snapdragon Stadium - for a limited time only!

This post brought to you by Snapdragon by Qualcomm. All opinions are 100% mine.

Since Dec 18 (yes, a special day for me, the day after the anniversary of the Wright Brothers' first flight), Qualcomm Stadium has been renamed Snapdragon Stadium. In the world of marketing, this type of campaign is an excellent way to draw attention to something that we take for granted -- Snapdragon processors are under the hood of some many cool mobile devices.

The San Diego wireless chip giant, which has held the naming rights on the Mission Valley stadium since the late 1990s, is temporarily changing the stadium's name to the brand name of the companies family of application processors that power smart phones -- Snapdragon processors by Qualcomm are the digital brains inside mobile devices made by Samsung, LG, HTC, and Nokia.

"System on a chip" architecture is a favorite of mine, offering up the engineering opportunity to enable higher performance multi-media (and other computationally intensive operations). Lower production costs, wide range of functionality, and leveraging embedded characteristics to attack specific computing tasks makes the Snapdragon architecture a winner, in my book.

If I were visiting my buddies in San Diego (best weather on the planet?!), I'd probably attend a game. During this time the stadium will play host to a Chargers Sunday night game against Baltimore along with two college bowl games: the San Diego County Credit Union Poinsettia Bowl (Dec. 21) and the Bridgepoint Education Holiday Bowl (Dec. 28). Check out more about football and more here.

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